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The Gaming Industry

Sony is Minted

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PlayStation are making record revenues on live service games. Up to 40% in fact coming from their aim to diversify their line-up. It might not be something that fans want nor is it something I want either. However, the PlayStation division is actually making extraordinary gains without putting that much work into single-player experiences. Of course, Sony is going to put more work into meeting the demands of the consumers and meet their expectations. But at the same time, single player games and live service focus will co-exist.

If you look at what has also caused an uptick in their revenue streams. It can be connected with hardware price increases. Sony’s multi-platform push will see some titles go over to other platforms to bring that revenue even higher in the future.

What we’re seeing from Sony after such a self-proclaimed stutter in terms of their live service approach is one that’s a process in which they aim to learn from. Striking that balance of profitability while at the same time making sure they meet expectations of their fans to keep them interested. That last line is of critical importance to Sony even if they’re doing so well.

At the same time, though, they’re moving to engagement numbers. Or as they say it, a community focus. This is something we brought up in the past as well. They’re really focused on expanding their IP by scope in multiple ways. Matching up with our expectations that they’re looking afar outside of gaming as to find new audiences that can experience the Sony portfolio of videogame experiences in new ways.

This was a formality, growth has stagnated in the sense of just restricting yourself to an all out closed platform. Branching out to PC, meeting fans where they are through movies and TV shows and really unifying that experience. That will bring the most profitability for Sony in the long term.

I don’t think anything is off the table when it comes to how Sony reaches to make more revenue. Pushing some games to Xbox even will have almost no impact on Sony if it is after a certain duration of time. This allows more gamers outside Sony hardware to actually get invested in key IP.

Restricting the value of their IP is not in their best interests when they’re looking to get as many people highly invested in many ways. It’s business at the end of the day. Times are changing to meet a gaming community that wants to be able to play anyway they want and to get the opportunity to get into such franchises no matter what form they take in the future.

Microsoft has led on this in a way, it’s pushed the industry to be more consumer focused in that regard. Nintendo as well have already started partnering with Sony. We all know how successful a Zelda movie could be for them. If it does meet expectations do not be surprised if they themselves start to do more with their IP as well. It is kind of a new dawn for gaming entertainment as a whole frankly.

Our journey since the era of the PS3 has been nothing short of extraordinary really. Us 90s gamers have seen it unfold and now these companies are set to welcome an influx of next generation gamers who are going to experience a more or less exclusive-less era. Where the platform isn’t the focus. The established IP, or game to clarify is.

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Craig Clark

Written by Craig Clark

From gaming industry headlines to all things Manchester United and entertainment, Craig covers the stories everyone's talking about — alongside his own published works.