Sony’s Next Pick Up Line

For the vast majority of us. PlayStation in essence is the go to platform. If they produce the software and do the right things. We’ve seen in the past how they can absolutely take advantage of that. The PS6 is no secret now. If anything, plans are already in motion to bring back some fan favourites.

No matter the messaging from previous Sony suits that have left the company. Nintendo Switch 2 is primed to be a huge success again. There are now rumours that PlayStation looks to counter that with its own sort of hybrid console that maintains the home console power, while all the same, allowing consumers to play with the kind of technology that PlayStation is revered for in the home as well.

This is a great move by PlayStation. As they’re going to have to try and win back the momentum they’ve lost this generation. Especially with those that are not having any of it when it comes to the continuous price gouging.

Consoles are reaching the absolute pinnacle of power. But also, they’re consoles. So by very definition the closer we get to the ultimate hardware. Then that in itself is going to factor into prices going forward. I certainly do not think consoles are going to get any cheaper. I think those days have long gone. Technology and market conditions in the world are on the increase. As we’ve seen with the Nintendo Switch 2 and the markup of the pricing decisions there.

We can also look at the longevity of the console hardware. That’s a factor in it as well. As well as potentially playing the best version of games. We’re already seeing Sony have success with Indy on PS5 Pro. If anything, I expect them to lean into that even more as well. I think in terms of the next generation the messaging is going to be very clear. It’s going to be about definitively marketing why they were introduced in the first place and are still the best place to play.

The interesting thing will be if they do two versions of the console. Say what you want about the Series S. It has the worst versions of practically any game, and yet, it is allowing Microsoft to really get their future handheld games right. Could that help Sony there or do they have other plans? Time will tell.

If we look to the future, the pricing of PC components is increasing even further. Consumers are going to have a choice, I believe. They build the ultimate PC. That’s going to cost you by the way. Or you pay just a bit more for the luxury of owning a console that will run your games in peak times for at least 4 – 5 years while keeping your existing libraries. Unless of course, you don’t mind flying the nest.

Going back to PS6 for a moment, this is going to be a momentous generation for Sony. Because they’re going to have to try and deliver on the exclusives that have ultimately not quite been there this generation.

If you look around with the other various platforms. The competition is getting rather fierce. It will be this that (might) allow that kind of competitiveness to drop prices slightly. But ultimately, it’s going to rely on the kind of pick up lines that won consumers’ hearts back in the PS4 era to get them reinvested in the franchises that have been left dormant for a while. It’s going to be interesting if the games they have coming will be enough. Or if ultimately, Sony is going to have to come out all smooth criminals again to really win the hearts of the millions and millions of its fans.

One thing is for sure, there will be a decision that gamers will need to make. Pay the extras or spread your wings and just pray you can get the best somewhere else. However the allude of PlayStation’s content of the future might just be enough of a pick up line on you and that might be all they need to work with.