The Battle For The Best Content

Days after Microsoft said it was open to more acquisitions in the gaming industry. Sony has made steps towards purchasing one of the most successful studios known for creating the videogame Elden Ring. It’s a game that’s a huge favourite out there. Everyone is looking closely at what Microsoft are doing with Xbox. However, Sony still has the ability to make moves itself. You could consider this one a very smart play.

Sony might not have the huge pockets of Microsoft. They did however say that they will still be active in looking to make acquisitions if it makes sense. It can be of no surprise then that they’ve gone to potentially secure a studio that has the ability to support them on their path for a Bloodborne sequel. It’s not only about securing IP. It’s securing a highly acclaimed developer with great credentials in a genre that is absolutely thriving right now. There are more soul-likes than ever before, and this developer is the cream of the crop.

If Sony does acquire this studio. It will help them immensely. Not only in terms of that genre of games but other areas in which they have set their sights on also. You could consider this a more Japanese suit kind of move. The great thing about Sony’s leadership is that’s not just one person it’s two and each have a focus on both sides of Western and Japanese sides of the business you could say.

Of course, Microsoft are also going to be on the lookout for more Japanese studios of their own. It’s going to be interesting to see if those bigger pockets can entice them to the discussion table. Especially after the wrong handling of Tango GameWorks and everything that happened there. Of course, it’s not only happening on Microsoft’s side. Sony is no angel in this either when it comes to closures of significance.

I do think that this is a mega move if it does go through. These companies are now fighting on all fronts for the best content. I think content is going to be king moving forward. Both Sony and Microsoft have different ways in which they’re going to utilise that.

That’s going to be the most interesting thing to see. I think if anything, we already know Sony sometimes does a lot better with how they manage their studios. If Microsoft and Xbox can manage to change their own perception. Then I believe there could be quite the content war going on.

Each company will choose to utilise this to maximise the best possible outcome for themselves and those that choose their platform.